Get in the Inbox
Welcome to Get in the Inbox, the seemingly never-ending Email Marketing brain dump of Andy Thorpe,
aka Captain Inbox or as I like to call myself: Me!
- Down the side is more nav and social…
- At the bottom are more resources from my other favourite sites
- Below are some of my more recent musings…
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CSS3 and the pulsating glowing button!
With some of today’s inboxes getting good at renders (still not Outlook)
we can do some very cool things in the inbox…read on
Critiqual Email
New page dedicated to my feedback on some remarkable emails…read on
Above the Fold – two emails in one
The preview pane matter more than you think, here’s how and why…read on
Over Branding
It’s easier than you think and really gets in the way…read on
List Fatigue
Opens dropping? More and more inactives? Send less, more often…read on
Cap’s IP Warming Page
Since Goodmail inevitably closed it’s doors more people are having to face their IP reputation, which now there is not certifications from Goodmail, is pretty much starting again so they need help…
Well, here’s a page dedicated to it…read on
Email Anatomy
I’ve taken an email apart and addressed each section with generic guidelines, requirements and hints and tips:
Subject Lines, From name, Pre-headers, Banner, Content, Testing & Rendering, Phishing & Spam Warnings
…read on
