Archive for November, 2010

To Spam or Not to Spam, that is the Question

Posted: November 29, 2010 by captaininbox in Best Practice Strategy, Email Marketing
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I just had an amusing exchange with Jordie van Rijn with two profound email statements which ended a little Shakespearian inspiring this: To Spam or Not to Spam, that is the Question Whether ’tis nobler in the mind to suffer The complaints and blocks of outrageous spamming, Or to take arms against a sea of [...]

What if Facebook did let Brands do bulk email marketing to their Fans

Posted: November 19, 2010 by captaininbox in Email Marketing, Total Strategy, Social-and-viral
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This bit is what I’m sure a lot of marketers have been wanting clarification on. With the introduction of Facebook Messaging giving users an Inbox inside their own account, brands who put a lot of work into their Facebook Fan pages might have been thinking that they could now do email marketing to their fans [...]

What the Facebook Messaging Social Inbox means for Email Marketing

Posted: November 16, 2010 by captaininbox in Best Practice Strategy, Email Marketing, Social-and-viral, Total Strategy

Before the announcement, Email Marketing as we knew it was going to end and we were going to be pawns in the battle for the internet between Facebook and Google. Last night Facebook announced all and we found out that Facebook Messaging is not all about email, it is about messaging and communication between friends on [...]

What Facebook Messaging is

Posted: November 16, 2010 by captaininbox in Best Practice Strategy, Email Marketing, Social-and-viral, Total Strategy
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As you may have heard Facebook was rumoured to be releasing it’s own Email client with fb.com email addresses that would directly compete with Gmail, change email marketing forever and destroy deliverability as we know it. Well, yesterday Facebook’s Mark Zuckerberg took the stage and presented ‘Facebook Messaging’ – codenamed ‘Project Titan’. The basis of [...]

Who might move to Facebook Email? – Poll

Posted: November 15, 2010 by captaininbox in Email Marketing

With Rumours of Facebook email emerging, there is a chance that many of the big inbox suppliers will lose users but who will lose the most? – poll Statistically Gmail users are the most web savvy, followed by Yahoo, Microsoft then AOL. AOL was found to have the least web savvy users and this is not [...]

Will Facebook Email make Email Marketing Shexzy again

Posted: November 15, 2010 by captaininbox in Data and Targeting, Deliverability, Email Marketing, Measurement, Social-and-viral
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According to just about all of the major media sources Facebook intends to launch it’s own fully featured email client as part of the Web 2.0 Summit on Monday 15th of November. Facebook calls it ‘Project Titan’ and Tech Crunch & the Guardian are calling it the ‘Gmail Killer’. The email account name will most likely [...]

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