Archive for February, 2012

Over Branding

Posted: February 22, 2012 by captaininbox in Email Marketing, Message Content and Design

There really is no need to have such large logo and so many images before the content. A recipient has seen the “From Name” and trusted it enough to open the email once the subject line has convinced them there is something relevant inside. Once the email is open they are in a bit of [...]

Go for the click, not the read When you have a lot to say, you tend to say a lot but do you save it all up and say it all in one go? If you did that to a person while at work, how long will they last before they had to stop you [...]