Gmail opens a new door to your inbox though Google Plus

I received this to two of my Gmail accounts that do not have G+ profiles, I did not receive it to any of my accounts that do have G+ profiles

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While they still bang on about respecting our privacy by not sharing the email addresses it does not mean that you are safe from a lot more unsolicited emails.

Essentially, it defaults to “anyone on Google+” so if you don’t change that, anyone with a Google Plus account can now send you an email.

If you change it to only “circles” people who you follow can email you. Which might not be so bad unless you follow people and brand to consume their content, like you would a blog or twitter: you might not want them to now email you to convert you from a follower to a prospect to a customer, like they would with someone who signs up to their list even people who are unlucky enough to be on a list they buy.

Time will tell about how abused this is but personally I’m not a fan, I don’t think it is the best idea with the low level of control Google have left us.

I’m worried that brands and marketers will see this as a new way into inboxes of followers and start marketing to people, not unlike people on Linkedin sending mass personal messages.

There’s a lot to play with and test and time will tell what happens with it.

Google has fallen very short with the opportunity that Google Plus presents. Circles are a good/novel idea and well executed in IU but poorly executed in function.

The fact that your Google profile is permanently stuck to your email address is the biggest fail of all.
Whilst it helped get new Android users set-up and bedding in, it is a massive barrier to engagement for the more savvy user who left Hotmail or Yahoo for security and spam reasons to now have to open themselves up again in order to enjoy whatever the benefits of G+ might be.

This is why  Facebook still owns that space.

Google could better compete with twitter by offering a headline and link feed of G+ so we don’t have to work so hard to aggregate, choose and consume content on G+.

Google is having some success in the B2B sphere with G+ accounts and hangouts working well with the Docs suite as a full business solution. Microsoft is trying to catch up with office 365 & skype but the G+ profile is more like Linkedin than anything MS has to offer.

2 responses to “Gmail opens a new door to your inbox though Google Plus

  1. Pingback: Facebook Email Spam is on the way | Get In The Inbox·

  2. Pingback: Facebook Email Spam is on the way | Get In The Inbox·

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