Archive for the ‘bookmarks’ Category

Word to the Wise’s IP Address reputation primer

Posted: January 27, 2012 by captaininbox in bookmarks, Deliverability, Email Marketing, IP Warming
0

As you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]

How long do you have to convert an email recipient

Posted: November 22, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and Design
0

Dori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]

The triangle of conversion

Posted: November 22, 2011 by captaininbox in bookmarks, Email Marketing, Message Content and Design
1

Originally published on the Pure360 site as “Single Call to Action Emails” (22 Aug 2011) There are two main types of email marketing campaign: newsletter and single call to action. Single call to action emails have only one main goal for their recipients, this could be about an event or a product or any other [...]

Will the new ICO powers help the fight against spam

Posted: April 27, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Recipient Experience

As a response to the increased EU privacy laws, there will be an amendment to our Privacy and Electronic Communications Regulations (PECR) in the UK. From the 25th of May 2011 the ICO will have the powers to fine businesses and organisations up to half a million pounds for incidents of unwanted marketing calls, emails [...]

CURVE your subject lines the Trendline way

Posted: April 20, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and Design

As you know, subject lines get the opens and if you want to do well you test subject lines. You have between 2 and 5 that you’d like to test. Any ESP worth any salt will allow you to add multiple subject lines to  a message and automatically perform live A/B testing during the delivery. [...]

Email UX – recipient experience top 5

Posted: April 12, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Email Marketing, Message Content and Design, Recipient Experience

You may have read me banging on about the recipient experience, whether it was about deliverability, engagement or ROI (they are all the same by the way) and when ever I read a good piece from someone else about it I cannot help but shout about it (eg: Scott Cohen’s Conversation Starter). Well, I’ve found [...]

Older Entries