On the 18th of Feb, Tom Sather wrote “Warming Up IP Addresses: 5 Steps for Faster Inbox Placement” for Return Path. This adds weight nicely to my “Dedicated IPs are Good” post a little while ago. It does of course finish with the usual sales pitch but on this occasion it is well earned. The [...]
Archive for the ‘bookmarks’ Category
Engaging the engaged to engage IP addresses
Posted: February 23, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Deliverability, Email Marketing, IP WarmingTips on how not to get blacklisted from Streamsend
Posted: January 5, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email MarketingTags: blacklist
The majority of email marketing content on t’interweb is about how to get better results with best practice but for many this is a big step and actually they just need to keep their head above water until they are in a position to really get their knees dirty. Six key steps businesses should take to avoid [...]
8 Step guide to reactivation
Posted: January 5, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email MarketingTags: reconnection
Cracking post from JP (November 23 2010) with a cheeky 8 steps for reaction campaigns in Reactivating and Engaging Inactive Email Recipients in 8 Steps. It can be hard to let go of addresses until you’ve suffereded the consequences once but then it’s even hard to come back from. As I said in Dangerous Reconnections getting it [...]
Monday Note: Measuring the Nomads
Posted: January 5, 2011 by captaininbox in bookmarks, Email MarketingTags: amp
URL: http://www.mondaynote.com/2010/12/05/measuring-the-nomads/ “The more diverse and ubiquitous the internet gets, the harder it becomes to measure. Especially with the mobile version’s rapid growth. And Audience measurement is much more complex on mobile devices than it is on PCs.” This is great article on the complexities of it all and give some details about what is [...]
