There really is no need to have such large a large logo and so many images before the content. A recipient has seen the “From Name” and trusted it enough to open the email once the subject line has convinced them there is something relevant inside. Once the email is open they are in a [...]
Archive for the ‘Email Marketing’ Category
Word to the Wise’s IP Address reputation primer
Posted: January 27, 2012 by captaininbox in bookmarks, Deliverability, Email Marketing, IP WarmingAs you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]
On-line Retail List Building with Customer Referral Rewards
Posted: January 11, 2012 by captaininbox in Email MarketingI’ve been having a conversations recently with a few on-line retailers about list building tactics and then after a quick chat with Claudiu at PadiCode about his latest blogs on on-line retail I felt compelled to publish my thoughts. Firstly, for context, go and have quick read of Claudiu’s blog “How to beat the top online fashion retailers at email [...]
Stop your unsubscribers hitting the spam button
Posted: December 12, 2011 by captaininbox in Best Practice Strategy, Email MarketingI’ve just read a cracking article from the incredibly talented and knowledgeable Remy Bergsma on his Emailblog.eu called ”Don’t hit the spam button when you actually just want to unsubscribe“(12/12/2011), I was inspired to reply but as I was writing/gibbering it got a bit long so I moved it here. If you haven’t already, read it first then [...]
