Recently I received an email the day after someone accepted my invite to Linkedin. This is great and possibly the only example I’ve ever seen when this worked, this was most likely down to the expertise of the bloke who implemented it… It was a nice soft welcome email, suggesting I sign-up for a newsletter. I clicked [...]
Archive for the ‘Email Marketing’ Category
The Forced Optin
Posted: May 14, 2012 by captaininbox in Best Practice Strategy, Data and Targeting, Email MarketingA forced opt-in is where a site asks for an email address, forces you to opt-in to emails, in order to get something. Common B2C implementations are on financial aid sites, where you have to fill out a form in order to get your quote. However the quote is not emailed to you, it simply [...]
A colleague emailed me the original, I added a spam stamp, thought it was funny? Thanks to ohinternet.com for hosting the original and thanks to Google image search for helping me find it.
As more people are getting into or starting to properly do email, many brands are trying to monetise lists where some of them have not been touched for over 2 years, sometimes even 5-10 years. While this is not illegal or anything, there is the risk that many of the older ones have since died [...]
