Archive for the ‘Best Practice Strategy’ Category

Stop your unsubscribers hitting the spam button

Posted: December 12, 2011 by captaininbox in Best Practice Strategy, Email Marketing
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I’ve just read a cracking article from the incredibly talented and knowledgeable Remy Bergsma on his Emailblog.eu called  ”Don’t hit the spam button when you actually just want to unsubscribe“(12/12/2011), I was inspired to reply but as I was writing/gibbering it got a bit long so I moved it here. If you haven’t already, read it first then [...]

How long do you have to convert an email recipient

Posted: November 22, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and Design
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Dori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]

Social media helping deliverability

Posted: October 25, 2011 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Social-and-viral
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I’ve just read a very cheeky little post from Laura at Word to the Wise about how clever use of Social Media can help you get safe listed in inboxes ie: just ask for it! On reflection, another tie in with social media is the fact that they send so many notifications, retweets, mentions, DMs, [...]

How to Beat Amazon in Email Marketing

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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In this blog post, I’ll be taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email Marking solutions for how it could have been done better. My Experience of Amazon’s Bulk Email Marketing Strategy I use Amazon more than any high street shop or other [...]

Best Practice – Content

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Email Marketing, Message Content and Design
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In order for recipients to do what you want them to do with your email marketing, they need to be interested or at least inclined to let you convince them. This means the email and its content need to be relevant to them and relative to the rapport they have with you. If someone signs up [...]

Best Practice – Data and List Building

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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Just because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislations don’t prohibit certain activity, it doesn’t mean that you are entitled to do it without consequence – the soft opt-in, corporate subscribers and third party opt-in are the big three problems. Soft opt-in is no good Recipients are [...]

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