Archive for the ‘Best Practice Strategy’ Category

Basic Creative Optimisation Tips

Posted: May 21, 2012 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Message Content and Design
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I wrote this at the end of the report did for a customer, thought it was blog worthy… Deliverability and Brand Rapport Try to invite replies to the email, this not only gets you in their address book, it will also tell each inbox that you are a trusted sender so deliverability will be easier. [...]

The Forced Optin

Posted: May 14, 2012 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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A forced opt-in is where a site asks for an email address, forces you to opt-in to emails, in order to get something. Common B2C implementations are on financial aid sites, where you have to fill out a form in order to get your quote. However the quote is not emailed to you, it simply [...]

Stop your unsubscribers hitting the spam button

Posted: December 12, 2011 by captaininbox in Best Practice Strategy, Email Marketing
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I’ve just read a cracking article from the incredibly talented and knowledgeable Remy Bergsma on his Emailblog.eu called  ”Don’t hit the spam button when you actually just want to unsubscribe“(12/12/2011), I was inspired to reply but as I was writing/gibbering it got a bit long so I moved it here. If you haven’t already, read it first then [...]

How long do you have to convert an email recipient

Posted: November 22, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and Design
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Dori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]

Social media helping deliverability

Posted: October 25, 2011 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Social-and-viral
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I’ve just read a very cheeky little post from Laura at Word to the Wise about how clever use of Social Media can help you get safe listed in inboxes ie: just ask for it! On reflection, another tie in with social media is the fact that they send so many notifications, retweets, mentions, DMs, [...]

How to Beat Amazon in Email Marketing

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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In this blog post, I’ll be taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email Marking solutions for how it could have been done better. My Experience of Amazon’s Bulk Email Marketing Strategy I use Amazon more than any high street shop or other [...]

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