In order for recipients to do what you want them to do with your email marketing, they need to be interested or at least inclined to let you convince them. This means the email and its content need to be relevant to them and relative to the rapport they have with you. If someone signs up [...]
Archive for the ‘Best Practice Strategy’ Category
Best Practice – Data and List Building
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email MarketingJust because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislations don’t prohibit certain activity, it doesn’t mean that you are entitled to do it without consequence – the soft opt-in, corporate subscribers and third party opt-in are the big three problems. Soft opt-in is no good Recipients are [...]
Best Practice – Get Delivered
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Deliverability, Email MarketingWhen sending email it can prove difficult to get in the inbox but ensuring that your email campaign does get delivered is of course the idea. But due to spammers, lots and lots of technology sand time has been invested to intercept spam and redirect it to the junk folder so that only the email you want [...]
DMA updates code of practice in line with the ICO data and cookie laws
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Email Marketing, Total StrategyTags: law
A week or so ago members of the DMA UK released the latest DMA code of practice which has been updated to include the new requirements defined by the new Data and Cookie laws introduced in the UK recently. These laws were introduced to be in line with the increased EU privacy laws…This same blog [...]
Will the new ICO powers help the fight against spam
Posted: April 27, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Recipient ExperienceAs a response to the increased EU privacy laws, there will be an amendment to our Privacy and Electronic Communications Regulations (PECR) in the UK. From the 25th of May 2011 the ICO will have the powers to fine businesses and organisations up to half a million pounds for incidents of unwanted marketing calls, emails [...]
