A forced opt-in is where a site asks for an email address, forces you to opt-in to emails, in order to get something. Common B2C implementations are on financial aid sites, where you have to fill out a form in order to get your quote. However the quote is not emailed to you, it simply [...]
Archive for the ‘Data and Targeting’ Category
The Forced Optin
Posted: May 14, 2012 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing0
How to Beat Amazon in Email Marketing
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email MarketingIn this blog post, I’ll be taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email Marking solutions for how it could have been done better. My Experience of Amazon’s Bulk Email Marketing Strategy I use Amazon more than any high street shop or other [...]
Best Practice – Data and List Building
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email MarketingJust because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislations don’t prohibit certain activity, it doesn’t mean that you are entitled to do it without consequence – the soft opt-in, corporate subscribers and third party opt-in are the big three problems. Soft opt-in is no good Recipients are [...]
Webinar: You control Your deliverability
Posted: April 8, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Deliverability, Email Marketing, webinarLast week I delivered my deliverability webinar for Pure360. I have been informed it was very good I really enjoyed doing the webinar, it eveolved nicely from a little blog post that evolved into my 5 deliverability top 5s and then into the webinar. I expect Pure360 will then reverse engineer it and each section [...]
