Archive for the ‘Data and Targeting’ Category

How to Beat Amazon in Email Marketing

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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In this blog post, I’ll be taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email Marking solutions for how it could have been done better. My Experience of Amazon’s Bulk Email Marketing Strategy I use Amazon more than any high street shop or other [...]

Best Practice – Data and List Building

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing
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Just because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislations don’t prohibit certain activity, it doesn’t mean that you are entitled to do it without consequence – the soft opt-in, corporate subscribers and third party opt-in are the big three problems. Soft opt-in is no good Recipients are [...]

Email UX – recipient experience top 5

Posted: April 12, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Email Marketing, Message Content and Design, Recipient Experience
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You may have read me banging on about the recipient experience, whether it was about deliverability, engagement or ROI (they are all the same by the way) and when ever I read a good piece from someone else about it I cannot help but shout about it (eg: Scott Cohen’s Conversation Starter). Well, I’ve found [...]

Webinar: You control Your deliverability

Posted: April 8, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Deliverability, Email Marketing, webinar
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Last week I delivered my deliverability webinar for Pure360. I have been informed it was very good I really enjoyed doing the webinar, it eveolved nicely from a little blog post that evolved into my 5 deliverability top 5s and then into the webinar. I expect Pure360 will then reverse engineer it and each section [...]

Email Marketing: Continuing the Conversation

Posted: March 16, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing, Message Content and Design, Recipient Experience, Total Strategy
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I have just read Scott’s fantastic blog “Email Marketing: A Conversation Starter“. It was so good and in line with some conversations a few of us had been having recently, I was inspired to reply. But before long I’d written a whole blog post so I moved it over here… – – – Scott, Awfully [...]

Engaging the engaged to engage IP addresses

Posted: February 23, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Deliverability, Email Marketing, IP Warming

On the 18th of Feb, Tom Sather wrote “Warming Up IP Addresses: 5 Steps for Faster Inbox Placement” for Return Path. This adds weight nicely to my “Dedicated IPs are Good” post a little while ago. It does of course finish with the usual sales pitch but on this occasion it is well earned. The [...]

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