On the 18th of Feb, Tom Sather wrote “Warming Up IP Addresses: 5 Steps for Faster Inbox Placement” for Return Path. This adds weight nicely to my “Dedicated IPs are Good” post a little while ago. It does of course finish with the usual sales pitch but on this occasion it is well earned. The [...]
Archive for the ‘Data and Targeting’ Category
Engaging the engaged to engage IP addresses
Posted: February 23, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Deliverability, Email Marketing, IP WarmingDangerous Reconnections
Posted: October 21, 2010 by captaininbox in Best Practice Strategy, Data and Targeting, Deliverability, Email MarketingTags: reconnection
Reconnection Campaigns A recent email marketing craze has been the reconnection campaign. With the big B2C ISPs focussing more on recipient engagement to allocate reputation and deliverability, chopping off the people who just aren’t opening the emails is a must. You then email your engaged recipients as usual, maybe a little better now you know [...]
Email Radio: Luke Glasner’s five favourite email marketing metrics
Posted: September 24, 2010 by captaininbox in Data and Targeting, Email Marketing, Measurement, ROITags: CPR, favourite, luke glasner, marketing, metrics, theemailguide
Luke Stat-Walker Glasner (now a qualified Jedi Master of Stats) properly annihilated Email Radio a week or so ago with his awesome metrics action. I know I often do a write up but I’ve listened to it 3 times now and I can’t do it the justice that Luke himself has. I do intend to [...]
