I wrote this at the end of the report did for a customer, thought it was blog worthy… Deliverability and Brand Rapport Try to invite replies to the email, this not only gets you in their address book, it will also tell each inbox that you are a trusted sender so deliverability will be easier. [...]
Archive for the ‘Deliverability’ Category
A colleague emailed me the original, I added a spam stamp, thought it was funny? Thanks to ohinternet.com for hosting the original and thanks to Google image search for helping me find it.
Word to the Wise’s IP Address reputation primer
Posted: January 27, 2012 by captaininbox in bookmarks, Deliverability, Email Marketing, IP WarmingAs you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]
This is a copy of the content I wrote of Pure360: What is a spam trap? Part 1 – old addresses & Part 2 – Scraping traps If you are not cleaning your lists regularly you may be opening yourself up to the possibility of sending your email marketing campaign to a spam trap, which spells [...]
Word to the Wise: Consent vs Content
Posted: August 2, 2011 by captaininbox in Deliverability, Email Marketing, Recipient ExperienceI saw a great quote from Laura Atkins today from the Word to the Wise blog and I just had to share it: I’m not knocking consent. Consent is great. Every bulk mailer should only be sending mail to people who have asked or agreed to receive that mail. But if your focus is on [...]
