As you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]
Archive for the ‘Deliverability’ Category
Word to the Wise’s IP Address reputation primer
Posted: January 27, 2012 by captaininbox in bookmarks, Deliverability, Email Marketing, IP Warming0
This is a copy of the content I wrote of Pure360: What is a spam trap? Part 1 – old addresses & Part 2 – Scraping traps If you are not cleaning your lists regularly you may be opening yourself up to the possibility of sending your email marketing campaign to a spam trap, which spells [...]
Word to the Wise: Consent vs Content
Posted: August 2, 2011 by captaininbox in Deliverability, Email Marketing, Recipient ExperienceI saw a great quote from Laura Atkins today from the Word to the Wise blog and I just had to share it: I’m not knocking consent. Consent is great. Every bulk mailer should only be sending mail to people who have asked or agreed to receive that mail. But if your focus is on [...]
Essentially all of the things included in this Guide are what you as an email marketer should strive for anyway. We hope that this more definitive explanation may help motivate you to focus more on the recipient experience and better enable your own hard work to excel and achieve its potential. This is the final [...]
Best Practice – Get Delivered
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Deliverability, Email MarketingWhen sending email it can prove difficult to get in the inbox but ensuring that your email campaign does get delivered is of course the idea. But due to spammers, lots and lots of technology sand time has been invested to intercept spam and redirect it to the junk folder so that only the email you want [...]
