As you may or may not know: whatever Laura Atkins, of Word to the Wise, doesn’t know about email deliverability, is probably not worth knowing. This recent blog post is particularly remarkable, so I’m linking to it from here, so less people miss out on it. The post is called “IP Address reputation primer“, it [...]
Archive for the ‘IP Warming’ Category
Word to the Wise’s IP Address reputation primer
Posted: January 27, 2012 by captaininbox in bookmarks, Deliverability, Email Marketing, IP Warming0
Slowly engaging the engaged to engage IP addresses
Posted: February 28, 2011 by captaininbox in Deliverability, Email Marketing, IP WarmingOn the back of my recent reflection and appreciation for a Return Path article about IP warming “Engaging the engaged to engage IP addresses”, I found that Mike Yillyer also had the same idea. It would have been rude not to also add a tribute to Mike’s work too. This one is particularly useful in [...]
Engaging the engaged to engage IP addresses
Posted: February 23, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Deliverability, Email Marketing, IP WarmingOn the 18th of Feb, Tom Sather wrote “Warming Up IP Addresses: 5 Steps for Faster Inbox Placement” for Return Path. This adds weight nicely to my “Dedicated IPs are Good” post a little while ago. It does of course finish with the usual sales pitch but on this occasion it is well earned. The [...]
Dedicated IPs are Good
Posted: October 25, 2010 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, IP WarmingTags: dedicateip, ip
You may or may not have heard of the phrase ‘Dedicated IP’ but if you keep any eye on t’internet about email marketing you should have by now. Often it is perceived as uber tekki so marketers tend to shy away from it and some even panic at the prospect, well there is no need, [...]
