Essentially all of the things included in this Guide are what you as an email marketer should strive for anyway. We hope that this more definitive explanation may help motivate you to focus more on the recipient experience and better enable your own hard work to excel and achieve its potential. This is the final [...]
Archive for the ‘Deliverability’ Category
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Best Practice – Get Delivered
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Deliverability, Email MarketingWhen sending email it can prove difficult to get in the inbox but ensuring that your email campaign does get delivered is of course the idea. But due to spammers, lots and lots of technology sand time has been invested to intercept spam and redirect it to the junk folder so that only the email you want [...]
I want to build a community around one email
Posted: June 1, 2011 by captaininbox in Deliverability, Email Marketing, Total StrategyI want to build a community around one email… I want to Like an email and it to mean something! I want to be able to engage with my community about one email… I want to know if my community is engaging with each other about one email… That’s a lot of wants but they’re [...]
Webinar: You control Your deliverability
Posted: April 8, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Deliverability, Email Marketing, webinarLast week I delivered my deliverability webinar for Pure360. I have been informed it was very good I really enjoyed doing the webinar, it eveolved nicely from a little blog post that evolved into my 5 deliverability top 5s and then into the webinar. I expect Pure360 will then reverse engineer it and each section [...]
Slowly engaging the engaged to engage IP addresses
Posted: February 28, 2011 by captaininbox in Deliverability, Email Marketing, IP WarmingOn the back of my recent reflection and appreciation for a Return Path article about IP warming “Engaging the engaged to engage IP addresses”, I found that Mike Yillyer also had the same idea. It would have been rude not to also add a tribute to Mike’s work too. This one is particularly useful in [...]
