According to just about all of the major media sources Facebook intends to launch it’s own fully featured email client as part of the Web 2.0 Summit on Monday 15th of November. Facebook calls it ‘Project Titan’ and Tech Crunch & the Guardian are calling it the ‘Gmail Killer’. The email account name will most likely [...]
Archive for the ‘Measurement’ Category
Email Radio: Luke Glasner’s five favourite email marketing metrics
Posted: September 24, 2010 by captaininbox in Data and Targeting, Email Marketing, Measurement, ROITags: CPR, favourite, luke glasner, marketing, metrics, theemailguide
Luke Stat-Walker Glasner (now a qualified Jedi Master of Stats) properly annihilated Email Radio a week or so ago with his awesome metrics action. I know I often do a write up but I’ve listened to it 3 times now and I can’t do it the justice that Luke himself has. I do intend to [...]
PowerMTA interview on twitter: email marketing deliverability awesomeness
Posted: August 4, 2010 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, MeasurementTags: bounce, fbl, feedbackloop, ip, pmta, port25, powermta
Port25 did a very cheeky little twitter interview last night (19:00 UK-Time) where Fred Tabsharani (@tabsharani) interviewed Russ Fletcher (@fletchster) about the up coming V4.0 of Port25′s magnificent PowerMTA.
Ever wondered whether your email marketing results are effected by the weather
Posted: July 22, 2010 by captaininbox in Email Marketing, Measurement, Total StrategyPure360′s recent study on how the weather affects your email marketing results is very clever and helpful, any data that helps us get the right content to the right people and the right time can only be good!
It’s really worth checking out what they found
