Archive for the ‘Measurement’ Category

wft: why why why email with Outlook

Posted: July 8, 2010 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Measurement, Total Strategy
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Just saw a tweet from techtree, who are normally quite good, saying how useful the mail-merge option in Outlook is for Email Marketing? WFT?!? – Why would someone with Tech in their brand name say Outlook is good for email marketing? to be honest they did actually say mass-mailing, they might as well have just [...]

EMR: Email software popularity: 5 lessons for your list

Posted: November 6, 2009 by captaininbox in Email Marketing, Measurement, Message Content and Design, Total Strategy

In “Email software popularity: 5 lessons for your list” Mark tells us how to get even more from email depending on on your recipients’ email client.Even though the email standards project guys have tried gallantly we still have no real html standards but we are close and some of the ISPs have updating their clients [...]

Blue Sky Factory

Posted: November 3, 2009 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Measurement, Message Content and Design, Social-and-viral, Total Strategy

Another classic from the guys at Blue Sky Factory: 5 MORE Things All Email Marketers Need to KnowReports, templates, and lists – oh my! There are many aspects of an email marketing campaign. From building a list to analyzing campaign results, email marketers have a lot to keep track of. I recently posted a basic [...]

EMR: Assessing the best time to send email

Posted: November 2, 2009 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Measurement, Message Content and Design, Social-and-viral, Total Strategy

In line with Marc Munier’s article about misconceptions in email timing, the legend of Mark Brownlow has done his home work again and really gone to town, this guy knows his stuff and it is all on his web-site for us to use! Assessing the best time to send email, As well as being a [...]

Pure360: Morning boosts and afternoon apathy

Posted: November 2, 2009 by captaininbox in Email Marketing, Measurement, Total Strategy

The media’s stereotype of employees taking advantage of work-based email and internet to browse online is leading marketers astray. Consumers’ behavioural patterns continually shift throughout the working day and email marketing providers must be aware of the changeable consumer mood if they are to reap the rewards. For example, many marketing professionals believe that lunchtime [...]

iPost: Email subscriber list management: Don’t forget your middle child

Posted: October 15, 2009 by captaininbox in Measurement, Message Content and Design, Total Strategy

“The middle child on your email subscriber list needs some attention. Those high-achieving oldest children—email subscribers who are active, engaged and likely to purchase—garner a lot of praise and interest. And a good amount of time is spent worrying about those rebellious younger children—those subscribers who have officially opted out. But what about those who [...]

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