Recently I received an email the day after someone accepted my invite to Linkedin. This is great and possibly the only example I’ve ever seen when this worked, this was most likely down to the expertise of the bloke who implemented it… It was a nice soft welcome email, suggesting I sign-up for a newsletter. I clicked [...]
Archive for the ‘Message Content and Design’ Category
Linkedin Welcome Emails
Posted: May 24, 2012 by captaininbox in Email Marketing, Message Content and Design, Social-and-viral2
Basic Creative Optimisation Tips
Posted: May 21, 2012 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Message Content and DesignI wrote this at the end of the report did for a customer, thought it was blog worthy… Deliverability and Brand Rapport Try to invite replies to the email, this not only gets you in their address book, it will also tell each inbox that you are a trusted sender so deliverability will be easier. [...]
Over Branding
Posted: February 22, 2012 by captaininbox in Email Marketing, Message Content and DesignThere really is no need to have such large logo and so many images before the content. A recipient has seen the “From Name” and trusted it enough to open the email once the subject line has convinced them there is something relevant inside. Once the email is open they are in a bit of [...]
List Fatigue – Frequency vs Quantity
Posted: February 21, 2012 by captaininbox in Email Marketing, Message Content and DesignGo for the click, not the read When you have a lot to say, you tend to say a lot but do you save it all up and say it all in one go? If you did that to a person while at work, how long will they last before they had to stop you [...]
How long do you have to convert an email recipient
Posted: November 22, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and DesignDori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]
The triangle of conversion
Posted: November 22, 2011 by captaininbox in bookmarks, Email Marketing, Message Content and DesignOriginally published on the Pure360 site as “Single Call to Action Emails” (22 Aug 2011) There are two main types of email marketing campaign: newsletter and single call to action. Single call to action emails have only one main goal for their recipients, this could be about an event or a product or any other [...]
