There really is no need to have such large a large logo and so many images before the content. A recipient has seen the “From Name” and trusted it enough to open the email once the subject line has convinced them there is something relevant inside. Once the email is open they are in a [...]
Archive for the ‘Message Content and Design’ Category
Over Branding
Posted: February 22, 2012 by captaininbox in Email Marketing, Message Content and Design0
List Fatigue – Frequency vs Quantity
Posted: February 21, 2012 by captaininbox in Email Marketing, Message Content and DesignGo for the click, not the read When you have a lot to say, you tend to say a lot but do you save it all up and say it all in one go? If you did that to a person while at work, how long will they last before they had to stop you [...]
How long do you have to convert an email recipient
Posted: November 22, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Message Content and DesignDori Thompson guest writes for the awesome Smart Insights in “The 3-5-7 rule for Email marketing” (01/11/2011). This is probably more vital information than you may, at first glance, think… So many emails are created as a giant image and then get sign off, as a giant image but don’t tested in the inbox’s preview pane with [...]
The triangle of conversion
Posted: November 22, 2011 by captaininbox in bookmarks, Email Marketing, Message Content and DesignOriginally published on the Pure360 site as “Single Call to Action Emails” (22 Aug 2011) There are two main types of email marketing campaign: newsletter and single call to action. Single call to action emails have only one main goal for their recipients, this could be about an event or a product or any other [...]
Gmail gets preview pane
Posted: August 5, 2011 by captaininbox in Email Marketing, Message Content and DesignFirst things first – yay! This may be the final straw to complete my migration from Thunderbird? Although I can insert raw HTML into Thunderbird and the Mozilla wysiwyg is gravy, however, for daily use I may sack it off and go browser! I saw the tweet from Striata’s very own miss awesomeness 2010/11: “Mia [...]
Transactional social share
Posted: August 3, 2011 by captaininbox in Email Marketing, Message Content and Design, Recipient Experience, Social-and-viral, Total StrategyThis has literally just occurred to me, I’ve not seen this anywhere but it seems like a good idea? Many people are quite proud of their new purchases, sometimes it’s a bi-product of the adrenaline of spending money or just the joy or getting something new. These people are likely to be inclined to tell [...]
