First things first – yay! This may be the final straw to complete my migration from Thunderbird? Although I can insert raw HTML into Thunderbird and the Mozilla wysiwyg is gravy, however, for daily use I may sack it off and go browser! I saw the tweet from Striata’s very own miss awesomeness 2010/11: “Mia [...]
Archive for the ‘Message Content and Design’ Category
Gmail gets preview pane
Posted: August 5, 2011 by captaininbox in Email Marketing, Message Content and Design0
Transactional social share
Posted: August 3, 2011 by captaininbox in Email Marketing, Message Content and Design, Recipient Experience, Social-and-viral, Total StrategyThis has literally just occurred to me, I’ve not seen this anywhere but it seems like a good idea? Many people are quite proud of their new purchases, sometimes it’s a bi-product of the adrenaline of spending money or just the joy or getting something new. These people are likely to be inclined to tell [...]
Video in email is cool but virally is it bad for SEO
Posted: July 28, 2011 by captaininbox in Email Marketing, Message Content and Design, Recipient Experience, videoOne of the benefits of your content going nice and viral is that places like Twitter, Facebook, Stumbleapon, Digg and Delicious where people share your content are great for giving SEO juice. Emails on the other hand are not. Traffic from an email is not seen by Google or Bing in the same way and [...]
Video in hotmail
Posted: July 19, 2011 by captaininbox in Email Marketing, Message Content and Design, videoI saw from Google Plus this morning that someone had successfully made a video work in Hotmail. Although I can’t find the actual plus post now! This was on Video-Commerce.org, using a Sky Atlantic email advertising Game of Thrones. So I went back to my resources which were: Campaign Monitor, Video for Everybody and the [...]
Best Practice – Content
Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Email Marketing, Message Content and DesignIn order for recipients to do what you want them to do with your email marketing, they need to be interested or at least inclined to let you convince them. This means the email and its content need to be relevant to them and relative to the rapport they have with you. If someone signs up [...]
Not really fooling Spam Assassin
Posted: July 1, 2011 by captaininbox in Deliverability, Email Marketing, Message Content and DesignGot this tweet this morning from @koolrocbas – @koolrocbass Kool Roc Bass I think I am in love with @thedailymashand @pure360 email explanation about the tiny type to fool the spam assassin. Thank you & good day. 11.20-ish 01/07/2011 – It was referring to an email sent out from The Daily Mash with their pay day offers. Pure360 also sponsors [...]
