Archive for the ‘Recipient Experience’ Category

Transactional social share

Posted: August 3, 2011 by captaininbox in Email Marketing, Message Content and Design, Recipient Experience, Social-and-viral, Total Strategy
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This has literally just occurred to me, I’ve not seen this anywhere but it seems like a good idea? Many people are quite proud of their new purchases, sometimes it’s a bi-product of the adrenaline of spending money or just the joy or getting something new. These people are likely to be inclined to tell [...]

Word to the Wise: Consent vs Content

Posted: August 2, 2011 by captaininbox in Deliverability, Email Marketing, Recipient Experience
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I saw a great quote from Laura Atkins today from the Word to the Wise blog and I just had to share it: I’m not knocking consent. Consent is great. Every bulk mailer should only be sending mail to people who have asked or agreed to receive that mail. But if your focus is on [...]

Video in email is cool but virally is it bad for SEO

Posted: July 28, 2011 by captaininbox in Email Marketing, Message Content and Design, Recipient Experience, video
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One of the benefits of your content going nice and viral is that places like Twitter, Facebook, Stumbleapon, Digg and Delicious where people share your content are great for giving SEO juice. Emails on the other hand are not. Traffic from an email is not seen by Google or Bing in the same way and [...]

Will the new ICO powers help the fight against spam

Posted: April 27, 2011 by captaininbox in Best Practice Strategy, bookmarks, Email Marketing, Recipient Experience

As a response to the increased EU privacy laws, there will be an amendment to our Privacy and Electronic Communications Regulations (PECR) in the UK. From the 25th of May 2011 the ICO will have the powers to fine businesses and organisations up to half a million pounds for incidents of unwanted marketing calls, emails [...]

Email UX – recipient experience top 5

Posted: April 12, 2011 by captaininbox in Best Practice Strategy, bookmarks, Data and Targeting, Email Marketing, Message Content and Design, Recipient Experience

You may have read me banging on about the recipient experience, whether it was about deliverability, engagement or ROI (they are all the same by the way) and when ever I read a good piece from someone else about it I cannot help but shout about it (eg: Scott Cohen’s Conversation Starter). Well, I’ve found [...]

Email Marketing: Continuing the Conversation

Posted: March 16, 2011 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing, Message Content and Design, Recipient Experience, Total Strategy

I have just read Scott’s fantastic blog “Email Marketing: A Conversation Starter“. It was so good and in line with some conversations a few of us had been having recently, I was inspired to reply. But before long I’d written a whole blog post so I moved it over here… – – – Scott, Awfully [...]