On the 8th of October some bloke called Richard did a giant rant comment on BodyForm’s Facebook page. It’s a very funny rant indeed, so funny I’m suspicious that it was part of a marketing trick from Bodyform themselves. You have to go and read the full post yourself but a few of my highlights include:
“as a man I must ask why you have lied to us for all these years … at this wonderful time of the month that the female gets to enjoy so many things … I mean bike riding parachuting … this time of joy and ‘blue water’ and wings !! Dam my penis!! … my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin…”
At this point (17/10/2012 9:18 BST) it’s got 86,877 likes and 3,731 comments.
About a week later, ie: 14.30 yesterday Bodyform came back with possibly the greatest response I’ve ever seen to a social media rant, with a whole video from an actress playing Caroline Williams the CEO of Bodyform. I don’t even know if the CEO of Bodyform is actually called Caroline Williams or if the entire character is fictional and I can’t be bothered to find out either.
At this point – 20 hours later, it’s got 2,279 likes and 218 comments.
During the video she admits they have lied about the happy times and the adventures, all the time sipping a glass of blue water, a very nice touch. She then goes onto to apologise, describes the troubles men have in handling the reality of it and gives full credit to Richard for pulling the plug on the illusion and forcing men everywhere to confront the reality. She then finishes with a quick ‘fart’, looks at the camera and says “oops, sorry Richard, you did know that we did that too? didn’t you?” Utterly Priceless!
You must watch it to really get the full experience, it’s only 1.45 mins long. You can also watch it on Facebook.
The entire video is so well done and it is of course a concept that both men and women can understand for different reasons and it is very funny. So funny that I reckon they’d thought of the video response first, probably quite a while ago and had been sitting on it waiting for the best way to use it. I reckon they decided that the content was unsuitable for TV as well as being a waste of money due to not having any call to action. Subsequently Facebook would be the obvious choice as a viral platform to show character of the brand.
It’s very well done, obviously lots of people believe it is all real and I spose it could be but I don’t think it is?
What do you think?
Was it real?
Are there any other brand responses to social comment that are as good or better than this?
Feel free to tweet something #rantresponse
The web is full of write ups of this but one caught my eye in possibly the worst way where they have used picture from the movie Carrie to help illustrate their blog post, it’s funny but also a little stomach churning ;-)