Archive for the ‘Total Strategy’ Category

Google Plus vs Twitter

Posted: July 25, 2011 by captaininbox in GooglePlus, Social-and-viral
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As we all know by now Twitter is a micro-blogging service allow people to throw thoughts, statements and headlines with links in out at the twitter world for people who follow them to look read. Those who read can then decide to get on with their life, reply to the sender or retweet to everyone [...]

Google Plus is not as good for publishers as Twitter

Posted: July 25, 2011 by captaininbox in GooglePlus, Social-and-viral
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Blogging and online publishing has revolutionised and in some ways saved by social media, especially twitter. Publishers and some bloggers make their money from advertising on their site. Driving traffic to the site and getting those ad images loaded, is to some extent all that matters. Maintaing the regular traffic is what becomes your lifeblood. [...]

Re-sharing a Google Plus post is not spammy

Posted: July 25, 2011 by captaininbox in GooglePlus, Social-and-viral
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This was on the back of a rather well commented post on Google Plus but as per the nature of Google Plus’s interface, I can’t find it hours after commenting on it unless I trawl through my notifications – but that’s for another day I’ve seen a few posts of people saying that they don’t [...]

What is Google Plus

Posted: July 25, 2011 by captaininbox in GooglePlus, Social-and-viral
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How does it work? Google plus is Google’s latest endeavour into Social Media. But unlike Buzz and whatever Wave was about, this one’s been embraced with open arms by the early adopters of the online community. Essentially Google Plus is a new online community, not unlike Facebook & twitter where you can share your thoughts, [...]

A Google plus and social media reflection

Posted: July 13, 2011 by captaininbox in GooglePlus, Social-and-viral, Total Strategy
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Just a little personal reflection on the content in social media nowadays… What Google seem to have done, is allow people to choose who to throw their content at (like Facebook), rather than just everyone all the time (like Twitter), then allow the recipients to categorise a person or brand depending on their feeling of [...]

DMA updates code of practice in line with the ICO data and cookie laws

Posted: July 7, 2011 by captaininbox in Best Practice Strategy, Email Marketing, Total Strategy
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A week or so ago members of the DMA UK released the latest DMA code of practice which has been updated to include the new requirements defined by the new Data and Cookie laws introduced in the UK recently.  These laws were introduced to be in line with the increased EU privacy laws…This same blog [...]

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