Luke Stat-Walker Glasner (now a qualified Jedi Master of Stats) properly annihilated Email Radio a week or so ago with his awesome metrics action. I know I often do a write up but I’ve listened to it 3 times now and I can’t do it the justice that Luke himself has. I do intend to [...]
Archive for the ‘ROI’ Category
Email Radio: Luke Glasner’s five favourite email marketing metrics
Posted: September 24, 2010 by captaininbox in Data and Targeting, Email Marketing, Measurement, ROITags: CPR, favourite, luke glasner, marketing, metrics, theemailguide
DotMailer & ReturnPath’s: 3 Checklists to improve ROI by building trust in your email programme
Posted: August 28, 2009 by captaininbox in Email Marketing, Measurement, ROIDotmailer decided to copy and paste a bit of return path’s Sender Education Programme Kit and blog it, here it is: “The year ahead may be challenging but that doesn’t mean you can’t exceed your revenue goals and enjoy even greater ROI. Building trust is the key to growing your revenue from email marketing. Follow [...]
listrak: abandon cart triggers
Posted: August 28, 2009 by captaininbox in Email Marketing, Measurement, ROI, Total StrategyAugust 13th, 2009 by Megan “Between June 15 and June 30, 2009, two Listrak employees visited each of the Internet Retail 500. They shopped and abandoned carts on 398 sites. The remaining 102 sites, or just over 20%, could not be shopped or included in the study, either because they required a credit card number [...]
mediapost: Christmas Advice In July
Posted: July 29, 2009 by captaininbox in Data and Targeting, Deliverability, Email Marketing, Measurement, ROIby Chad White, Tuesday, July 21, 2009, 10:15 AM “For many retail brands, we are quickly approaching the saturation point for email volume. My Retail Email Index currently indicates that retail email volume is running 19% above last year’s. While that’s slower than the 28% year-over-year increases that we were seeing in July 2008, it’s [...]
