Archive for the ‘ROI’ Category

BtoB: How can e-mail marketers improve ROI in their e-mail campaigns?

Posted: May 22, 2009 by captaininbox in Email Marketing, Measurement, ROI

Dave Lewis, CMO, Message Systems: May 21, 2009 – 10:44 am EDT When looking at campaign ROI, marketers should closely examine both parts of the equation—the return and investment. The first is the return the campaign is yielding. The second is the cost associated with gaining those results. Both are important in determining if a [...]

Clickz: Q&A: The Future of E-Mail Marketing

Posted: April 15, 2009 by captaininbox in Best Practice Strategy, Deliverability, Email Marketing, Measurement, Message Content and Design, ROI

Q&A: The Future of E-Mail Marketing By Jeanniey Mullen, ClickZ, Mar 12, 2009 Sponsored by Responsys More than 60 people wrote in questions during ClickZ’s “Future of E-Mail Marketing” Webinar, featuring a presentation by Zinio CMO Jeanniey Mullen, today. Here are unedited questions from the Webinar transcript and Jeanniey’s follow-up written answers… read on -

marketingsherpa: 7 Useful Email Strategies for Consumer Marketers

Posted: March 6, 2009 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing, Measurement, Message Content and Design, ROI

marketingsherpa: Mar 05, 2009 If your marketing team is forced to do more with less, consider tweaking your email strategy and expanding it into other areas. Below we’ve outlined 7 strategies that come directly from MarketingSherpa’s Case Studies and how-to articles. Includes research statistics and choice bits from Sherpa’s Case Studies. Seven Strategies to Heighten [...]

EMR: Building a list on more than deals and discounts

Posted: February 12, 2009 by captaininbox in Data and Targeting, Deliverability, Email Marketing, Measurement, ROI

Mark Brownlow: 10/02/2009 13:28 There is some argument out there on whether sending deals, discounts,free shipping, coupons etc. makes long-term sense for any emailmarketing program. One side says you’re simply trainingrecipients to buy at discount rather than full price. The other sidesays, yes, but if it brings more sales and profits, who cares? At thispoint, [...]

DMA Email Marketing Council Blog 2009-02-06

Posted: February 6, 2009 by captaininbox in Best Practice Strategy, Data and Targeting, Email Marketing, Measurement, ROI

DMA Email Marketing Council Blog Time to turn your attention to e-mail ‘acquitention’ Posted: 05 Feb 2009 07:49 AM CST Withthe recession putting marketing budgets under ever more pressure,brands will inevitably be forced to be more creative with their e-mailcampaigns and distribution. Here are six tips for gathering newcustomers without dropping your existing service levels.1. [...]

E-retailers seek more data at e-mail sign-up

Posted: February 2, 2009 by captaininbox in Email Marketing, ROI

E-retailers seek more data at e-mail sign-up Tuesday, December 2, 2008 internetretailer.com Major online retailers are seeking moreinformation from consumers signing up to receive e-mail, but in somecases making that sign-up option less prominent, says a study from theEmail Experience Council of the Direct Marketing Association. 51% of online retailers studied offered only a one-click sign-up from [...]

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