Hotmail Feedback Loop update

Our attempts at joining the hotmail feedback have been delayed due to lack of foresight, mainly on my behalf. we attempted to sign up for Pure, Loudvision and Betzoom all at once, this proved too complected for Microsoft who do not seem very organised.
The actual form itself is not clear either which is really inconvenient as we expected more clarity from Microsoft, especially in comparison to AOL.
I have since sent many emails trying to get a response but they are not in a rush.
We may have to re-apply three times but I am waiting for an email reply from them.
I have tried to phone them but after over 6 hours on the phone to America last week I have given up.

Masking – Custom Reply Email

Any customer can have a “Custom Reply Email” address in their account.

The “Custom Reply Email” is where admin will write in an email address to be the customers’ From and Reply address when the email is sent. This overwrites the profile’s From and Reply email address.

If they do not have masking this is called a spoof and that email address HAS to exist as the replies will go there. Additionally the customer will not get full reporting on the send.
This is usually used when a customer will not pay for or cannot get masking.

If they do have masking the address does not have to exist, in fact it should not exist.
This way the emails will go through us as usual. As it is masked what ever the address is all of the reporting will work. It is better to keep with the same sub domain though as this way the domain check will match the header records!

Optout List

If you want to opt out and large number of email addresses in PureRepsonse simply put them all into a csv. or get a list, then either upload them to Pure Lists or paste them into the upload new list text area and then you call the list

__OPTOUT__

as in : ‘underscore-underscore-OPTOUT(call-caps)-underscore-underscore’

The system will then upload all of the addresses and add them to the suppression list for that profile.
you can then delete that list as the suppression has already been actioned!

If the customer decides not to delete the optout list. They can add more addresses to optout to it by appending it. This will also optout the address

 

Outlook 2007

There was a big scare yesterday when someone saw a blog article saying that Microsoft Office Outlook 2007 uses the HTML parsing and rendering engine from Microsoft Office Word 2007 to display HTML message bodies. The blog stated that this could take email design back 5 years.

This is the original blog post

We maybe not…in fact quite doubtfully! (If that’s a word?)

This move from Microsoft will just force people to adhere the html and emailing conventions that the industry has been trying to spread.
There are still many confusions about xhtml and now html emails are taking off matter have been getting worse.
The way it’s always been:
External Style sheets sre stricly a no go,
Absolutely no javascript – internal or external.
Style tags in the html is not the end of the word.
Absolutley no CSS positioning, everything should be in line. Which would mean using tables to structure the email.

The problem with this is that web page conventions in the last three years has pretty much abandoned tables and started using css positioning instead. Then the html email revolution starts and people making web pages are being asked to make emails cos they think it is now the same!!!

The defintative Email Marketing Newsletter: No Man’s an Island Email Marketing Reports newsletter for 29/01/2007 – Now sponsored by Pure. Had this to say:

Microsoft themselves published an article describing the various things that Outlook 2007 will not be able to cope with. These include:

  • Forms
  • Background images
  • Animated GIFs
  • Flash
  • Float or position commands
  • Alt tags in images

In a nutshell, this places a lot of restrictions on email design. Needless to say, email designers are not happy.

The fires of protest first sparked into flame via an article in Sitepoint’s newsletter. This led to a now-famous blog post by David Greiner, with the memorable title “Microsoft takes email design back 5 years.”

Our most knowledgeable leader and Technical Director, Mr Mark Hla had this to say:
As always with these things, it’s best to read several articles to get a balanced view. Having read this article, the Microsoft supported CSS document and a pro-Microsoft partner website, I would put forward the following:

1. This change has been forced upon Microsoft due to the legal issues of making their other software dependant on Internet Explorer.
2. CSS are supported, but only a sub-set. We would generally recommend that clients keep their use of CSS to a minimum anyway, and the basic elements are still available for use.
3. This change is accompanied by a “this is what you’ll see” type application that can be plugged into one of a handful of HTML editing applications. It may be beneficial for some clients who send to a large number of Outlook uses (i.e. B-2-B).

I would recommend allocating some of Ash’s time to review the following article and provide advice for clients on what CSS elements they can and cannot use, and indeed if there is any change to our advice.”

This is the Microsoft knowledge page

There is no panic about this, it will just force everyone to create best practice emails

Outlook 2007

There was a big scare yesterday when someone saw a blog article saying that Microsoft Office Outlook 2007 uses the HTML parsing and rendering engine from Microsoft Office Word 2007 to display HTML message bodies. The blog stated that this could take email design back 5 years.

This is the original blog post

We maybe not…in fact quite doubtfully! (If that’s a word?)

This move from Microsoft will just force people to adhere the html and emailing conventions that the industry has been trying to spread.
There are still many confusions about xhtml and now html emails are taking off matter have been getting worse.
The way it’s always been:
External Style sheets sre stricly a no go,
Absolutely no javascript – internal or external.
Style tags in the html is not the end of the word.
Absolutley no CSS positioning, everything should be in line. Which would mean using tables to structure the email.

The problem with this is that web page conventions in the last three years has pretty much abandoned tables and started using css positioning instead. Then the html email revolution starts and people making web pages are being asked to make emails cos they think it is now the same!!!

The defintative Email Marketing Newsletter: No Man’s an Island Email Marketing Reports newsletter for 29/01/2007 – Now sponsored by Pure. Had this to say:

Microsoft themselves published an article describing the various things that Outlook 2007 will not be able to cope with. These include:

  • Forms
  • Background images
  • Animated GIFs
  • Flash
  • Float or position commands
  • Alt tags in images

In a nutshell, this places a lot of restrictions on email design. Needless to say, email designers are not happy.

The fires of protest first sparked into flame via an article in Sitepoint’s newsletter. This led to a now-famous blog post by David Greiner, with the memorable title “Microsoft takes email design back 5 years.”

Our most knowledgeable leader and Technical Director, Mr Mark Hla had this to say:
As always with these things, it’s best to read several articles to get a balanced view. Having read this article, the Microsoft supported CSS document and a pro-Microsoft partner website, I would put forward the following:

1. This change has been forced upon Microsoft due to the legal issues of making their other software dependant on Internet Explorer.
2. CSS are supported, but only a sub-set. We would generally recommend that clients keep their use of CSS to a minimum anyway, and the basic elements are still available for use.
3. This change is accompanied by a “this is what you’ll see” type application that can be plugged into one of a handful of HTML editing applications. It may be beneficial for some clients who send to a large number of Outlook uses (i.e. B-2-B).

I would recommend allocating some of Ash’s time to review the following article and provide advice for clients on what CSS elements they can and cannot use, and indeed if there is any change to our advice.”

This is the Microsoft knowledge page

There is no panic about this, it will just force everyone to create best practice emails

Are Aquision Campaigns Dying

From my own experience, research and my interaction with Mimecast and Email Systems(British Academy), more and more commercial email providers are not just doing the usual html and content check, they are focussing more on the spam sender itself rather than the spam email.

They will have groups of safe-lists; global ones and personal ones. If the email coming in is not on any safe lists, emails will get put in a global or personal bulk folder or the email servers will ask the sending server to validate itself, like Mimecast.

I expect this to spread.
Hotmail will already put everything in the bulk folder that is not from a known contact.
More companies are using professional email providers rather than dealing with it in house I believe it’s likely this will spread to internal email server software – ie exchange server etc or there will be pluggins.

Could this essentially kill off cold emails; Acquisition Campaigns etc.

Should we start getting our customers to put a now popular phrase in their emails:
“To ensure this email gets in your inbox please add this address to your email contacts list”
Obviously this is more newsletter related than anything else.

Should we therefore also try to get our customers to build there own lists. ie: listbuilder interface, web interaction, web focus community and forum actions etc.

What to do, what to do!