A prime example of Transactional and dynamic content emails

— March 26, 2007 — Responsys, a premier provider of on-demand
email and marketing automation solutions, today announced that Intrawest
Corporation, the world leader in experiential destination resorts, is
successfully using Responsys to drive bookings and loyalty by delivering a
more relevant experience to potential, new and repeat resort visitors.
Visitors to many of Intrawest’s eleven North American mountain destinations
— including Whistler Blackcomb, Copper Mountain and Winter Park — now
receive highly personalized emails providing vital information on the
resort location, nearby airports, check-in time, lesson packages, rentals,
snow conditions, and weather reports. Hardcore skiers and snowboarders can
also receive immediate notification automatically triggered by prime snow
and weather conditions.

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