coming from a prominent marketing group in the US, MarketingSherpa Inc.
For those who send emails after trade shows to all the prospects who stopped by their display stand, MarketingSherpaVoltimum‘s winning creative samples.
suggests ‘definitely taking a look at
MarketingSherpa says it ‘loves the personalisation (especially the
photo of the actual booth rep spoken with) and the request for
permission. This firm doesn’t assume that just because folks gave booth
staff an email address it means they want to get email. This is a style
of double opt-in (sign up at the booth and confirm via email afterward)
that US firms should copy’. High praise indeed….