Email Marketers Say List Turnover Is Their Biggest Challenge

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070727005079&newsLang=en

Concerns over list growth aren’t necessarily
new, but it’s interesting that it’s become a top concern for email
marketers,” said Elaine OGorman, vice
president of strategy for Silverpop. Growing
a strong database of customers and prospects is obviously the core part
of any strong email marketing program. All elements of sophisticated
email marketing segmentation,
personalization, dynamic content, lifestyle marketing and more
depend upon the quantity and quality of the email list.

Yet while marketers work diligently to add new names to the list, others
drop off or become inactive. List attrition for BtoB marketers averages
2.1 percent a month, according to MarketingSherpa’s “Email Marketing
Benchmark Guide 2007.” The report indicates BtoC marketers lose, on
average, 2.9 percent of their email addresses each month.

Google’s warning, permission, relevancy and the future of email

http://www.email-marketing-reports.com/iland/2007/07/googles-warning-permission-relevancy.html

So much for that. Here’s what Google just said in an official Gmail blog post on spam reports:

Sometimes
people are afraid to report a message because they aren’t sure if it is
“really” spam or not. Our opinion is that if you didn’t ask for it and
you don’t want it, it’s spam to you, and it should be reported.

Adventures in Email Marketing :: Review: 10 Emails with Images-Off


Tips: How to Design For Images-Off

– Use of non-image HTML techniques, such as colored background tables and colored text.

– Enticing, clever alt-tags that induce viewers to select “images on”

– Reducing the number of images above the fold

– Not relying on one large image for your email

– For tabbed headers and menu header, using tables and text instead of small images

Adventures in Email Marketing :: Review: 10 Emails with Images-Off


Tips: How to Design For Images-Off

– Use of non-image HTML techniques, such as colored background tables and colored text.

– Enticing, clever alt-tags that induce viewers to select “images on”

– Reducing the number of images above the fold

– Not relying on one large image for your email

– For tabbed headers and menu header, using tables and text instead of small images