Optin, Your Key To Effective Email Marketing.
Written by Editors Choice
Saturday, 01 September 2007
You know what an optin is right? You know, that little box that pops up on many sales pages that offers you more information or a free newsletter if you become a registered member or some crap like that. Well it may seem annoying and like a waste of valuable time and space, but let me change your thinking on them right now. It is critical that you know just how effective these little things are in the broader scope of bulk email marketing. They literally will double, triple, or even quadruple your income if you use them appropriately.
So what is the basic idea of the optin? Well you have heard of email marketing where you form a list of people that are interested in your product (or other similar things) enough to learn more but not yet interested in making a purchase. Well the optin tool is what forms this list. Then once the list is formed you send them emails that expose their need or a problem that they may or may not realize they have and offer your product as a solution. It’s sounds crazy and a bit cheesy, I know, but you would be amazed at how effective it is. The lists that you form are also valuable for other selling other products to that subset of customers as well.
Yeah, well all you need is a simple software tool that adds the optin box and then sorts and manages the lists that are formed. It then allows you to input the emails that you want sent out, in a specific order, and at a specific time interval, and then tracks the outcomes to help you evaluate what emails are good and which ones need more work. So what at first seems relatively simple becomes a complex and incredibly valuable tool for any serious internet marketer who is always looking for ways to increase his (or her) conversions on any or all of his products.
So why is the optin tool so effective? Well, that’s a great question and unfortunately not one that has a good complete answer. But i will take a stab at it by giving you some of my ideas that could explain the amazing effectiveness of the optin.
For one thing it allows the customer to delay making a decision on something that they haven’t totally thought through. Either they didn’t realize they needed it as bad as your are telling them they do or it was just a quick idea that they were checking out for the first time. Second the optin generally gives the bait of free information about strategy or how the product works or life in general. And you know that humans LOVE free stuff so this reels them right in and the rest is simply age old marketing tricks. So there are my two cents, but seriously — don’t let this opportunity escape!