comScore: Cyber Monday Sales to Top $700 Million

ComScore Media Metrix is predicting Cyber Monday sales of $700 million, far surpassing the $608 million from last year’s Monday following Thanksgiving.

More than 50 percent (54.5) of office workers with internet access – that’s 68.5 million people – will shop at work today, up from 50.7 percent in 2006, despite the increased prevalence of high-speed broadband connections at home, according to a BigResearch survey commissioned by (via MediaPost).

Chad White, founder of the RetailEmail blog and director of retail insights for the Email Experience Council, an arm of the Direct Marketing Association, also believes that sales today will be significantly higher than last year. He points to retailers’ email marketing activities as an indication that retailers have been making a hard push to drive sales for Cyber Monday.

However, forecasts have predicted a certain amount of gloom for the holiday season, thanks to declining economic conditions. Marketing pushes began earlier in the season to try to boost holiday sales, and some believe shopping enthusiasm today will be dampened.

Cyber Monday is no longer considered the busiest online shopping day of the season. That day generally falls on a Monday two weeks before Christmas, and is this year predicted to land on Dec. 10.

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