Pure and Rightmove show marketers the measure of email success
Release Date: 29 November 2007
Rightmove, along with email marketing company Pure, presented a case study to brand marketers on creating successful email strategies.
Pure’s Account Director Marc Munier presented with Robin Wilson, Business Development Manager at Rightmove, on how the online property portal’s sophisticated use of the PureResponse email platform and Enterprise eMarketing Toolset has resulted in a huge uplift in the commercial value of Rightmove’s email marketing strategy. The case study also demonstrated how improving relevancy of email marketing has provided a healthy return on investment for Rightmove.
“Rightmove puts a huge emphasis on account management and reporting, and continues to make effective use of Pure’s expertise,” said Marc Munier, Account Director at Pure. “The company is one of the top brands within our major accounts division.”
The talk focused on measuring consumer behaviour, and included tips on how to improve the content of email campaigns
Online publisher Mad.co.uk’s ‘Email Marketing for the Real World’ conference took place at London’s Kensington Close Hotel on Tuesday.
Award-winning Pure (www.pure360.com) is one of the top email and SMS marketing companies in the UK*, and the eleventh fastest growing new media company in the country**. Founded in 2001 by Darren Fell, Pure provides big brands and small companies with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business. Pure’s email platform, PureResponse, was created by marketers for marketers – it’s used in 40 countries by over 1,200 people. Pure counts innocent drinks, Rightmove, Truprint, EMAP and the FT among its stable of over 700 clients. Brighton-based Pure also publishes the Email Marketing Manual (www.emailmarketingmanual.com); a best practice web site and newsletter featuring brand case studies and expert comment from high profile digital industry faces each month, including journalist and industry guru Mark Brownlow – author of Email Marketing Reports.
*As featured in respected online marketing publisher E-consultancy’s Email Marketing Platform Buyers Guide 2007
**GP Bullhound’s Media Momentum awards, March 2007.
Rightmove.co.uk is the UK’s number one property website, displaying details of homes for sale or rent in the UK and overseas to the largest online audience. It has around 80% of all properties for sale and at any time displays a stock of over 1,000,000 properties to buy or rent, worth around £170 billion. The Rightmove.co.uk site receives over 25 million visits every month and is regularly ranked in the Top Ten most viewed UK websites (source: Hitwise).
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