SUMMARY: It’s a new year — a perfect time for nonprofits to take a serious look at their email marketing. Does your program need to be overhauled? You’re asking for donations, not offering products, so the approach must be different from that of retail marketers.
We asked an expert for his top 10 tips on the nuances of email marketing for nonprofits and ways to increase conversion rates. One simple change he made lifted response 66%.