email Stat Center Stat Share – 11/06/2008

If all marketers optimized their emails for image blocking, email’s ROI would jump to $52.69 (from $48.29). – The Email Experience Council (2008)

65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years. – Habeas (2008)

75% of those that collected more than email address at sign-up failed to use it to personalize or customize their email messaging. – Return Path (2008)

66% of those surveyed said they had made a purchase because of a marketing message received through email. – ExactTarget, “2008 Channel Preference Survey” (2008)

As many as one in four respondents lose some degree of faith in an organization that is unable to deliver email reliably. – Habeas (2008)

Email Stat Center Stat Share – 31/07/2008

Subject lines under 60 or more than 70 characters generate the highest response.
Alchemy Worx (2008)

Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100%. – Forrester Research (2008)

Merging online and offline databases in order to target email offers to customers based on recent online and phone purchase history, resulted in 10% increase in order size and an increase up to $900,000 in sales for each email campaign. – case study by Responsys (2007)

Email presently generates 21.6% of total revenue from campaigns.
“The Integrated Marketing Media Mix” Direct Marketing Association (2008)

More stats….

Email Marketing Reports April 2008

Change a winning formula

Special edition this issue, because there are some articles and insights that you must, must read. They will change the way you do email marketing. So this issue is split into the “must reads” (for everyone) and “the rest” (for email marketing junkies like me).

I’m actually excited. And I went to the kind of school where your excitement gland was surgically removed in biology lessons.

Email Marketing Reports | Forward this to colleagues

Must reads…

Move the unsubscribe link
An old idea whose time has come. It’s time to move the unsubscribe link to the very top of your emails. Here’s why (and read the comments below the article). I’m convinced, and will be doing this as of next issue.

Report spam buttons: time to panic?
It seems email users regularly report legitimate permission-based emails as spam, potentially condemning them to blocklisting. Should you be worried? Find out here.

Tremendous test insights
Don’t yawn at yet another piece about the value of testing. This one will make you spill your coffee in excitement. Probably.

I wrote two blog posts collating some incredible email test results from around the web. Covering everything from frequency to format, best subject lines to best day to send. Catch the summaries here and here.

The rest…

Finding the right words
Technology gets the message in front of the recipient, but it’s the words and packaging (design) that do the influencing and persuading. Here some links to articles that address the latter.

Permission is dead
Long live permission. In all the excitement about relevancy, reputation etc., here’s a quick reminder why gaining explicit consent to send emails is still critical to your success.

Go forth and integrate
Integration is one of those buzzwords in email marketing. But what exactly does it mean? A simple approach is to think of it as a change in perspective. And that opens up a whole host of practical possibilities. Continue reading.

Going international?
They’re different over there. When your email campaigns go international, what do you need to watch for? This post has some nice links, plus practical tips from an expatriate in the business (that’s me).

That’s it for this issue – see you again April 21st…

Copyright Mark Brownlow 2008
Email Marketing Reports | Paschinggasse 8/28 | 1170 | Vienna | Austria

Press Release: Do you clean your database regularly? – Only 57% of UK email marketers do, which directly affects confidence and ROI

Do you clean your database regularly? – Only 57% of UK email marketers do, which directly affects confidence and ROI

Release Date: 31 March 2008

Just over half of emarketers in the UK (57%) admit to cleansing their databases regularly – finds the largest survey ever undertaken of email marketers from Adestra and E-consultancy.* Small wonder most companies have problems with email effectiveness and deliverability.

Deliverability is costing you money

The E-consultancy/Adestra Email Marketing Industry Census of over 600 email marketers highlights the real cost of deliverability for the first time – marketers are wasting around 11% of their budget.

This entry investigates what they can do about it.

Deliverability problems are most commonly the failure of emails to be delivered to the inbox, and when received distortion of messages when received because of image blocking and more.

Charges of scare mongering have been levelled at the DMA, ESPs and deliverability firms such as Return Path, Goodmail and Habeas.

These organisations stand to gain the most from investments in deliverability, but the research finally shows how much marketers may gain too …read on

08:23 28 Mar 2008 by Henry Hyder-Smith