Consumer confidence ‘can be affected by irrelevant email marketing’

Tuesday 5th August 2008

Businesses have been warned by an expert that irrelevant email marketing communications can affect consumer confidence. David Daniels, vice-president, research director and lead analyst of a new report for JupiterResearch, has claimed that a high frequency of messages can also “channel scepticism”. He added that due to these issues, growing businesses need to take care when using the promotional format to reach existing and potential consumers … read on