Send. Analyze. Target. Resend.

Dan Robbins, director of marketing, ClickTracks March 25, 2008

There’s a lot more to be learned from your e-mail campaigns than open and clickthrough rates will tell you. By using a Web analytics tool to analyze the behavior of respondents, you can gain valuable insight to just how effective your e-mail campaign is — or isn’t.

+ The DMNews Essential Guide to E-mail Marketing is now available as a PDF.