Deliverability is costing you money

The E-consultancy/Adestra Email Marketing Industry Census of over 600 email marketers highlights the real cost of deliverability for the first time – marketers are wasting around 11% of their budget.

This entry investigates what they can do about it.

Deliverability problems are most commonly the failure of emails to be delivered to the inbox, and when received distortion of messages when received because of image blocking and more.

Charges of scare mongering have been levelled at the DMA, ESPs and deliverability firms such as Return Path, Goodmail and Habeas.

These organisations stand to gain the most from investments in deliverability, but the research finally shows how much marketers may gain too …read on

08:23 28 Mar 2008 by Henry Hyder-Smith