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Maximizing the 5 key elements of e-mail design

August 22, 2008July 7, 2010Posted in Email Marketing, Message Content and Design

1) Consistency is key. B-to-b recipients expect instant recognition;

2) Optimize and test content in the preview pane.

3) Design for common e-mail clients.

4) Include just enough of a tease.

Karen J. Bannan: March 27, 2008 – 10:40 am EDT

…read on

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