1) Consistency is key. B-to-b recipients expect instant recognition;
2) Optimize and test content in the preview pane.
3) Design for common e-mail clients.
4) Include just enough of a tease.
Karen J. Bannan: March 27, 2008 – 10:40 am EDT
Email Marketing Tips'n'Tricks, Deliverability, Best Practice, Creative Optimisation and more
1) Consistency is key. B-to-b recipients expect instant recognition;
2) Optimize and test content in the preview pane.
3) Design for common e-mail clients.
4) Include just enough of a tease.
Karen J. Bannan: March 27, 2008 – 10:40 am EDT
