Press Release: Do you clean your database regularly? – Only 57% of UK email marketers do, which directly affects confidence and ROI

Do you clean your database regularly? – Only 57% of UK email marketers do, which directly affects confidence and ROI

Release Date: 31 March 2008

Just over half of emarketers in the UK (57%) admit to cleansing their databases regularly – finds the largest survey ever undertaken of email marketers from Adestra and E-consultancy.* Small wonder most companies have problems with email effectiveness and deliverability.