email Stat Center Stat Share – 11/06/2008

StatShare
If all marketers optimized their emails for image blocking, email’s ROI would jump to $52.69 (from $48.29). – The Email Experience Council (2008)

StatShare
65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years. – Habeas (2008)

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75% of those that collected more than email address at sign-up failed to use it to personalize or customize their email messaging. – Return Path (2008)

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66% of those surveyed said they had made a purchase because of a marketing message received through email. – ExactTarget, “2008 Channel Preference Survey” (2008)

StatShare
As many as one in four respondents lose some degree of faith in an organization that is unable to deliver email reliably. – Habeas (2008)