Email Stat Center Stat Share – 31/07/2008

StatShare
Subject lines under 60 or more than 70 characters generate the highest response.
Alchemy Worx (2008)

StatShare
Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100%. – Forrester Research (2008)

StatShare
Merging online and offline databases in order to target email offers to customers based on recent online and phone purchase history, resulted in 10% increase in order size and an increase up to $900,000 in sales for each email campaign. – Quill.com case study by Responsys (2007)

StatShare
Email presently generates 21.6% of total revenue from campaigns.
“The Integrated Marketing Media Mix” Direct Marketing Association (2008)


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