Email Stat Center Stat Share – 05/05/2008

StatShare
Optimizing to ensure effective messaging even when images are off delivered an 87 percent increase in clicks. – SubscriberMail (2008)

StatShare
Half of the respondents made an online purchase in the previous year as a result of permission-based marketing – up three percentage points from one year ago.
Merkle Inc (2008)

StatShare
50% of respondents reported that a company that does a good job with email influenced their decision to do business, up 6 percentage points from last year. – Merkle Inc (2008)

StatShare USER SUBMITTED
Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients inboxes within the last 12 months. – eConsultancy/Adestra Email Marketing Census (2008)

StatShare
Email ranks third behind Direct Mail and Telephone as the primary marketing tactic used in the major US Banks and Credit Insititutions.
DMA “Direct Markgin Facts and Figures in the Financial Services Industry” (2008)