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opt-in e-mail getting junked in US

September 2, 2008July 9, 2010Posted in Deliverability, Email Marketing

Dianna Dilworth April 22, 2008

Nearly one out of every five opt-in e-mails sent to US-based ISPs lands in the junk folder, with only about 76% making it to the inbox, according to a new report by e-mail marketing firm Lyris.
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