No need for 1984 in 2008
Accurate information about your subscribers lets you send more relevant emails. This issue has two articles that show you how to get that info without resorting to Big Brother approaches.
Those (like me) who fondly remember something called “face-to-face conversation” will also enjoy catching up on social networking and how that should change the way you market via email.
And there is, unsurprisingly, “more.” So take 2 minutes and dive in for your biweekly dose of email delights…
Enjoy the read,
Email marketing and Web 2.0
It’s a collection of articles dealing with the interaction between email and new technologies like Facebook. For an immediate overview, see the latest in the New Email Marketing series, entitled Embracing Web 2.0.
Email marketing for bloggers
Broken Graphics and the 40/40/20 Rule
Sweating the details
B2C problems for B2B email
This post explains why and offers help on deliverability issues at consumer ISPs.
How to get accurate subscriber information
But how do you collect that data?
Part 1 of this article explores what you can do during the sign-up process.
And Part 2 explains six ways to get this information after people join your list.
5 ways to repeat yourself effectively
Except we can…here are five ideas on how to do it right.
Good can still be better
That’s it for this issue – see you again September 22nd, with more on the new email marketing, copywriting, embedded design, etc…
Copyright Mark Brownlow 2008