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No need for 1984 in 2008 Accurate information about your subscribers lets you send more relevant emails. This issue has two articles that show you how to get that info without resorting to Big Brother approaches. Those (like me) who fondly remember something called “face-to-face conversation” will also enjoy catching up on social networking and how that should change the way you market via email. And there is, unsurprisingly, “more.” So take 2 minutes and dive in for your biweekly dose of email delights… Enjoy the read, Mark Sponsored by: Email marketing and Web 2.0 It’s a collection of articles dealing with the interaction between email and new technologies like Facebook. For an immediate overview, see the latest in the New Email Marketing series, entitled Embracing Web 2.0. Some grounders Email marketing for bloggers Broken Graphics and the 40/40/20 Rule InformIT OnBizTech Sweating the details B2C problems for B2B email This post explains why and offers help on deliverability issues at consumer ISPs. How to get accurate subscriber information But how do you collect that data? Part 1 of this article explores what you can do during the sign-up process. And Part 2 explains six ways to get this information after people join your list. 5 ways to repeat yourself effectively Except we can…here are five ideas on how to do it right. Good can still be better That’s it for this issue – see you again September 22nd, with more on the new email marketing, copywriting, embedded design, etc… Copyright Mark Brownlow 2008
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