ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include a newly-launched blog,, that covers subscriber-centric marketing practices, and a whitepaper series that helps marketers leverage email and other one-to-one communication channels to optimize relationships with their most loyal customers.

The ‘SUBSCRIBERS RULE! philosophy consists of three simple tenets:
— Serve the individual
— Honor their unique preferences with regard to communication, content, frequency and channel
— Deliver them timely, relevant content that improves their lives
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