Well on Your Way to Creating Successful Email Campaigns.

Well on Your Way to Creating Successful Email Campaigns.
By Winston Bowden: Friday, 3rd October 2008

Microsoft challenged email marketing designers after the release of Outlook 2007. In the past, Outlook rendered HTML email using Internet Explorer.

Good email design is a critical part of ensuring a high response rate –

A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn’t one email-marketing design bible, there are fundamental design rules that should be applied.

This article reviews some of the high-level design principles as well as more in-depth rules affecting some of the most common issues and questions we are most often asked read on – it’s very good