Increasingly, active email marketers are wondering how they can engage with their subscribers in social media.
It’s a bit scary, because most email is still of the “batch and blast” variety, and that dog will not hunt in social media, where the marketing is conversational and the name of the game is relevance.
But, assuming you aren’t looking at social media as a messaging venue, but rather an opportunity to learn about your customers, and for them to learn about your brand, tying your email and social media efforts together should be a 2009 prime directive.
Here’s 3 easy ways to do so:
1. Collect Profile Data in Subscription Forms
Offer your email subscribers the option of including their Twitter name on your subscription form. Something like:… read on