Address-Book Additions Boost Inbox Arrivals

Address-Book Additions Boost Inbox Arrivals
By Stefan Pollard, ClickZ, Dec 3, 2008

Whenever we talk about improving e-mail deliverability, we usually cover the big issues: getting rid of spam elements, ISP whitelisting, permission, list hygiene, and so forth.

One simple tactic gets short shrift: getting into your subscribers’ address books or contact lists. read on…