Anti-Phishing Filters and the Legitimate Sender

Anti-Phishing Filters and the Legitimate Sender

Posted: 04 Dec 2008 10:52 AM CST

Recently I
have had several discussions about Anti-phishing measures being
deployed by ISPs and the type of things that Legitimate Marketers need
to be aware of.  It appears that several ISPs are deploying a anti-spam
and anti-phishing service that evaluate the URLs embedded in your HTML
code against those links in the readable text.  

While
this is not really anything new, some of these behaviours have been
modified recently at a number of ISPs and are causing changes in the
way bounces are being generated. read on…