Constant Contact CEO Gail Goodman: Marketing in a Down Economy

Constant Contact CEO Gail Goodman: Marketing in a Down Economy

Many ecommerce merchants rely on email marketing to
communicate with their customers. Constant Contact is, perhaps, the
largest self-service email marketing firm and Practical eCommerce
recently spoke with Constant Contact’s CEO, Gail Goodman, about the
slow economy, email marketing, and how merchants should respond to it.