E-retailers seek more data at e-mail sign-up


E-retailers seek more data at e-mail sign-up

Tuesday, December 2, 2008
internetretailer.com

Major online retailers are seeking more
information from consumers signing up to receive e-mail, but in some
cases making that sign-up option less prominent, says a study from the
Email Experience Council of the Direct Marketing Association.

51% of online retailers studied offered only a one-click sign-up from the home page, down from 63% last year, read on…