Email marketing manual Jan 2009

**View the html version in new tab**

**January 2009**

Visit for a new look website packed with even more
email marketing advice, guides, design, html tutorials, news events.

Do you have an ecommerce event you would like to advertise on Contact us for more information.

**Moda in Pelle Stepping into HTML Design**
Ash Richards, head of the design team at talks us through the
design process behind Moda in Pelle's email newsletter.

From design proofing to finished template we get the full insight into what
goes on during the creative process of html email design.

**The Pure View Are You Wasting Traffic?**
You manage to increase traffic by the required 20% what next? In most cases you
want people to convert as soon as possible.

Be it making a purchase or picking up the phone to your sales team, but as we
know life is rarely that easy.

**Best Practice 5 Ways To Increase Response**
Think about it. There’s only ONE reason you’re sending out your email and
that’s to get a response.

Here are 5 sure-fire ways to ensure people start clicking on those emails – all
of which are so easy, a child could do it!

**TFM&A Exhibition 2009**
The UK's only integrated marketing solutions event for marketing, media and
advertising professionals.

Are your direct marketing & online advertising campaigns stealing the show from
the competition?

They will with the help of the UK's largest integrated marketing solutions
event, Technology for Marketing & Advertising 2009. A growing show which
promises to be even better in 2009!